Understanding today’s B2B Buyer’s Journey is Key to Winning in Marketing for B2B - Mark Donnigan Interview Virtual CMO

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport

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Mastering today’s Buyer’s Journey is Crucial to Winning in Marketing for B2B - Interview with Mark Donnigan

The B2B buying process can be lengthy and complicated, with several decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win portion for organizations. By understanding and catering to the needs of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the possibilities o

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